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Three Dog Bakery Denver
Three Dog Bakery Denver is a local pet bakery known for their healthy oven-baked treats and homemade dog pastries. A franchised store with more than 50 locations nationwide, the brand is known for their hand crafted small batch products, baked in store by Three Dog Bakery's pastry chefs using simple, real ingredients to lock in the luscious flavors and nutrients dogs love.
The Challenge:
Despite their event-heavy model and incredible contributions to the community, many that live in the direct area were unaware that the store even existed. The Evolved PR team was tasked with targeting a niche audience and raising awareness about the brick-and-mortar store, to increase foot traffic and event attendance for long-term results.
What We Did ↓
- + Event Promotion
- + Broadcast News Outreach
- + Press Release Creation and Distribution
- + Traditional Media Coverage
Results Breakdown:
- · Improved partnership opportunities
- · Increased attendance at community-wide events
- · Increased store foot traffic
- · Improved local awareness
The Outcome
Our strategic outreach focused on several angles, from women owned business, to entrepreneurship, and local community-first philanthropy, we were able to secure day-of event coverage on major news channels, and place relevant stories in popular Denver-based outlets which garnered the attention of local shoppers and dog owners. The outcome was not only improved event attendance, but increased foot traffic and higher sales following the media coverage.
The long term results opened opportunities to partner with larger local dog rescues and well known influencers to bolster brand recognition further. The most highlighted comment we heard from consumers? "We had no idea you were here!"… They do now!
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"EVOLVED PR AMPLIFIED
MY BUSINESS. WITH THEIR
HELP WE WERE ABLE TO
INCREASE FOOT TRAFFIC AND
EVENT ATTENDENCE,
ALLOWING US TO MEET OUR
SALES GOALS."
-Mandra Ryan
Business Owner and Entrepreneur