Outlet: Bloomberg
Brand: Project Casting
If you work in film and TV, the bad news is arriving almost daily.
Warner Bros. Discovery Inc. said this week it’s sacking 100 TV ad salespeople, Paramount Global acknowledged it may stop offering Showtime as a standalone streaming service, and Netflix Inc., an industry gravy train for the last decade, announced yet-another round of layoffs.
A multiyear boom in film and TV production, driven by media companies racing to sign up subscribers for their new streaming services, has come to a painful halt, giving way to firings, introspection and handwringing. While much of the country only worries about a recession, major media companies are cutting jobs or consolidating. Their stock prices have collapsed.
“The very foundation that the streaming business sits on has been devolving on sand,” Walt Disney Co. Chief Executive Officer Bob Chapek said in a recent interview. “It’s all been shifting.”
Netflix, which shocked the industry and Wall Street earlier this year with its first subscriber losses in a decade, has let go hundreds employees and vacated office space. Warner Bros., which completed its merger with Discovery in April, has been in cost-cutting mode, with CEO David Zaslav working to deliver a promised $3 billion in savings from the deal.
Profit Matters
Early on, Chapek said, he targeted profitability in 2024 for his Disney+ streaming service because he knew investors would tire of ongoing losses. The company reduced its forecast for content spending this year by about 10%. Chapek said the current number is “steady state.”
Still, even experienced producers are finding it hard to get projects going at studios, unless they’re based on familiar material.
“Nobody wants to do anything other than sequels,” said Bill Mechanic, a former head of Fox Filmed Entertainment. “It’s harder. The environment has gotten worse.”
That’s creating even more than the usual amount of anxiety in Hollywood.
“There is a general sense of uncertainty of when things will pick back up,” said Sheenie Ambardar, a Los Angeles psychiatrist with many entertainment industry clients. “There’s a general sense of where is this going and how are we going to get out of this?”
Under Zaslav, Warner Bros. will no longer approve movies for its HBO Max streaming service budgeted at more than $30 million to $40 million, agents and producers are being told. That’s half what it was before. The company has stopped ordering reality shows or live-action shows for kids on HBO Max. The Discovery+ service could be folded into HBO Max and supply some of those programs.