Transforming your high-stakes situation into a marketable advantage that builds reputation, trust, and confidence.
Don't Just Solve Your Crisis... Use it to Usher Your Brand into a New Era of Positive Perception and Brand Equity
Combining Established Methods of Conflict Resolution with Strategic PR and Deliberate Communication
Many companies feel overwhelmed when in the midst of a crisis. Know that there is a solution and strategy that can help elevate your brand and reveal unforeseen opportunities.
OUR CLIENTS HAVE BEEN FEATURED IN
Our Expertise is your Greatest Asset
Our experienced team of crisis experts have assisted organizations from small private firms to national government entities communicate their message and connect with their audience. Some of the ways we can assist before, during, and after a crisis include:
- Research and strategize a communication plan
- Assess current plans and make recommendations for improvement
- Analyze sentiment and align a unified response
- Develop communication messaging for internal and external outlets
- Create talking points and speeches
- Research opportunities to share the corporate message
- Appoint leadership/crisis team where no exists.
- Train CEOs and executives on media interview techniques
- Create communication continuity and facilitate seamless transitions
- Regain control and diffuse blowbacks
- Land exclusive feature stories and earned media coverage that flips the script
- Establish new best practices
- Determine a recovery roadmap
- Engage audiences in a transparent and authentic way
- Develop adaptable plans that easily pivot as the situation changes
- Act as spokesperson
- Deal with hostile reporters
We Have Your Solution...
We have strategized and managed crisis on every level, from personal brands to large corporations and national campaigns. In our experience, a crisis can be a powerful tool to build trust, create a competitive advantage, instill confidence, and move an organization forward. As the old adage goes, “Never let a good crisis go to waste”
A ROADMAP TO RECOVERY
While no two crisis are exactly the same, and there is no one-size-fits-all approach to every situation, in general, our comprehensive tactics will often include the following
Cost of Preparation and Professional Assistance VS Going it Alone
Companies on average spend 42% more on mitigation than preparedness
During a crisis, smaller companies average a 10% decline in share value in one day
Large companies average 30% forfeited overall value following a poorly managed crisis
The full impact of a crisis can take anywhere from two weeks to two years to reach its lowest point
Most companies will find that the cost of crisis preparation and response to be much lower than that of no preparation at all – where millions of dollars can be lost in mitigation and hundred of millions more in reputation and shareholder value.
If you are worried that a crisis is not far off, or even if you are in the middle of it, the team here at Evolved PR has helped solve issues from international scandals to internal disputes. We can help flip the script and establish a way forward that builds reputation, trust, and confidence.
A Case Study for the Ages - How a Company FLOURISHED Thanks to a Crisis
Company Startup reached out to us after a series of negative consumer reviews had their subscribers cancelling hand over foot. They estimated that if that trend continued, their company would cease to exist in only 6 months. They were desperate and scared. Enter the Evolved PR team. As we navigated the situation and kept constant communication with the public, we realized the feedback was of legitimate concern, and that the company would need to pivot in order to better meet their needs. Messaging was crafted to address each individual directly and strategic comments were made on public platforms for all future information seeking consumers to easily find. Before long, new protocols were put in place to better address the needs of the consumer and that information was shared openly and strategically in modes best received by their audience. Long-term communication techniques were implemented to improve transparency, and the loyalty of their audience naturally grew. To improve the brand further, a mass media outreach commenced, leading to multiple top-tier publication features, squashing any rumors of illegitimacy and instead demonstrating industry professionalism and leadership.
Within the six months following, the company quickly bounced back, improving customer satisfaction, gaining a growing subscriber base, improving loyalty through transparency, standing by their commitment to their customers, and establishing a stronger brand reputation than ever before.
What Makes Us Different? Why Evolved PR?
- We leverage relationships with top tier media outlets to mitigate damaging stories and publish new positive narratives
- Our passionate and experienced team provide the ultimate speed and agility, remaining ahead of the situation as it shifts
- We protect your reputation, your brand, and your confidentiality
- The estimated cost of a crisis PR plan is anywhere between $60,000 and $500,000 where Evolved PR makes it more affordable starting at $5,000
- Our Experts have supported crisis PR efforts on a local, national and even international scale for large and small business, start ups, government, and legislative parties, giving us the experience we need to support your high-stakes situation
Founder and CEO of Startup
I cant believe how far we’ve come. From a company on the verge of failure to being featured in top media as an industry leader. We re-engaged our audience, met their needs, and improved our reputation. I am so thankful. This saved our company!
Co-Founder and Company Owner
Fearing the worst after an internal debacle risked the entire company’s future, we hired Olivia and her team to keep our crisis from getting out of hand. We knew we also needed to maintain transparency with internal stakeholders and she helped navigate the whole process. We even rehired her later when potential backlash become a concern.
Personal Brand Reputation Management Client
I hired Olivia after a high-profile personal crisis was strewn all over the news with incredible inaccuracies. But we also had a bigger story to tell the local public that became a service announcement. I was allowed to share my story and knowledge, and demonstrate my professionalism, essentially repairing my reputation and allowing me to resume my life.
If time is of the essence, don't hesitate
While timing may sometimes be a luxury, a quick crisis response isn't. Don't wait.
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