Social media provides so many opportunities to reach consumers and audiences that businesses cannot afford to ignore it. In 2019, there was an estimated 3.48 billion people using social media. In fact, most people and companies will review your social media content and make certain judgements of your organization based on the frequency or quality of the content they find – and even more will use that basis as a means of determining your trustworthiness and viability. Then, with so much on the line, it’s no wonder companies can get easily overwhelmed, or worse, completely disengage their audience with poor strategy and tactics. If you are unable to reach, engage, and maintain conversational dialogue with them, why use it at all?

At Evolved PR, we understand that social media management comes with its share of challenges – What platforms should you use to reach your audience? How do you create compelling messages that reach and resonate with them? How often do you post content, stories, or updates? How often should this content be advertorial, or marketing based? How do you convey image, brand, and tone in each one of the messages? These are just some of the questions we receive, and for each company the answer will vary. As master communicators, we take social media management very seriously. We work closely with you to determine several factors that allow us to personalize content and create a lasting relationship with your audience. We can do this with or without a traditional PR campaign and are happy to tailor an approach that works for you.