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LBGTQ CRISIS PR
When a state-licensed LGBTQ mental health and therapy provider in Portland, Oregon was rocked by allegations of hiring malpractice and harassment— later found to be the work of a disgruntled former employee, Evolved PR was called in to work fast on an already hostile environment.
The damage to public perception was immediate and severe. Within hours, contracted partners voiced cancellation threats, internal morale dropped, and bankruptcy loomed. With so many audiences to reach at once, we had to coordinate strategically, and move quick.
Our crisis leadership focused on strategic media navigation, handling hostile reporters, and strategically crafting talking points, speeches, newsletters, and emails to slowly restore internal and external confidence
What We Did ↓
- + Talking Point Development
- + Media Inquiry Coordination
- + Internal/External Messaging
- + Negative Coverage Response
- + Reputation Repair and Thought Leadership Coverage
Results Breakdown:
- · Internal morale and job security immediately improved
- · Nearly 10 partners were saved from cancellation
- · We leveraged the adversity to promote LGBTQ mental health needs and position the company as industry leaders
- · The true story was able to come to light, shining a flattering and almost heroic light on the business
The Outcome
We implemented a three prong approach over a 3-month period, which addressed the issue publicly, allowed the company to regain the upper hand, and begin rebuilding stronger. In fact, within months, the company was no longer defending itself—it was being celebrated for It's vital role in LGBTQ mental health care and recognized as a respected influencer in their niche.
Locally, they were not only justified but morally vindicated on their choice to let one employee go, and seemingly keep a bad employee in place.